Marmite Pop-Up Shop Launch Party and the Marmite Cereal Bar

Marmite… I don’t think there’s any question about it, people either love or hate it and we have to give much credit to the marketing people at Marmite for ingraining this on our minds. Even more credit to those behind the seemingly infinite number of merchandising that has been born out of that dark brown, sticky paste with its distinctive extremely salty flavour. Marmite is perhaps a good example of umami.

The Marmite Pop-Up Shop opened under the Christmas lights of Regent Street on the 3rd November with the launch party just over a week later. How do you make marmite glamourous. You can’t. But you can have fun with it. Give me another Love It Or Hate It Poire William liquor Martini served with delicate Marmite crème foam. The shop offers over 100 Marmite branded products up until the first week of January. Just in time for Christmas…

I LOVE Marmite. I have it on hot buttered toast, with pasta with butter and Parmigiano-Reggiano, in congee, and even marmite soup (one and half heaped teaspoons of Marmite with boiling water in a mug). So, the idea of a Marmite Cereal Bar sounds somewhat appealing. Made with oats, wheat and rice, rather than masking the taste of cardboard with fruit like other cereal bars, there is obviously a hearty fullsome kick of Marmite. Certainly a good alternative to sugary cereal snacks… Nutri Grain quelle horreur!

The Marmite Cereal Bar is available in packs of 6 from Morrisons and Waitrose, and other outlets from January 2010.

Marmite Pop-Up Shop, 82 Regent Street, Quadrant Arcade, London, W1B 5HH

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